UAE Health Company Feature: NoviPlus, Stay Healthy For Less


Being fit and healthy is likely one of your primary concerns in life. You want to look and feel your best. However with busy, modern lives it can be difficult to know where to focus your attention in your quest to stay slim, fit and well, not to mention that it can get very expensive!

Often, when you are juggling work and other commitments, it can feel challenging to stay on top of your fitness as well. If you are not careful you can end up forking out more than you intended on treatments, expensive gym memberships, nutrition and more.

Noviplus provides the solution. Bringing together the top health, wellbeing and fitness brands and services from across the UAE in one place, and providing you with a significant discount on those services. It’s perfect for busy people who want to stay on top of their health.

Now is the time to finally take back control of your health, get motivated and put it to good use, with Noviplus.

Company Name: Noviplus - #StayHealthyForLess
Social Media: Facebook, Instagram, Twitter
Areas Served: Dubai and Abu Dhabi

What is the core concept behind Noviplus and the problem it solves?

Noviplus is a lifestyle membership that makes healthy living more affordable in the UAE. Members can benefit from ongoing, exclusive and instant savings at over 150 top-quality health, fitness and wellness locations around town. From healthy cafes to sports retailers and fitness studios to healthfood stores, there truly is something for everyone to enjoy staying healthy for less all year round.

What makes Noviplus special?

Noviplus is a unique concept as it brings all your favourite health, fitness and wellness brands together under one roof. The partner offers are unlimited and available year-round, ensuring that members can enjoy reaching their health and fitness goals whilst saving money at the same time. The Noviplus website also serves as a go-to destination for localised industry content, aimed at inspiring and motivating visitors to live well and choose better.

How are Noviplus helping improve the health of people in the UAE?

Aside from making the health and fitness industry more accessible and more affordable for UAE residents, Noviplus is also very active on the corporate front, working with numerous companies to encourage healthier workplace cultures and ultimately drive healthier, happier staff with increased productivity and reduced illness and absenteeism within organisations.

Noviplus Membership Rates
3 months (AED125) 6 months (AED205) 12 months (AED325)

Special Offer:

Interview with Co-founder Enisa Glavovic

When and why was NoviPlus started/created?

A few years ago while working in the corporate world in a very demanding role, I was faced with a series of sudden health challenges which urged me to walk away from my fast-paced career. On my journey of self-healing, I began to explore health, fitness and wellness options in the UAE to support me along the way, and at this stage I found that there were 2 things missing; online access to the health and fitness industry and being able to afford these products and services in the long-term to really sustain a healthy lifestyle. As a result, Noviplus was born to help people in the UAE stay healthy for less at top-quality, trusted brands in the region. Health should never be compromised and as cliche as it may sound, I truly live by Virgil’s quote, “Health is the greatest wealth”.

What is the future for NoviPlus (the grand vision)?

Being established in the UAE for over 2 years, Noviplus is preparing itself for the global market. We’ve been very busy researching different cultures and studying health and fitness around the world to identify the key cities that we know have great potential. Our goal is to continue encouraging people to lead healthier lifestyles and giving them both the tools and access to be able to do so. Stay posted on our movements!

What is the min. discount a company can offer on NoviPlus?

The minimum % savings that a brand can offer our members is 15%. Our goal is to ensure that the value proposition of our product always remains strong and hence we are always re-negotiating existing offers and adding new ones.

What is the biggest discount that a company can offer/has offered?

Bearing in mind that Noviplus is not a discount concept but rather one which provides instant, ongoing and year-round savings, we do not feature or accept grand ongoing offers. As we are very strict on ensuring that we partner with top-quality brands, it is important for us to maintain a high level of professionalism and avoid de-valuing brands via excessive discounting. Aligned with our objective, our goal is to offer ongoing, year-round savings to help people have access to healthy savings in the long-term.

What are the most popular discounts on NoviPlus?

The most popular savings are generally healthy food partners, sports/ nutrition retailers and fitness studios/ gyms.

Are there different discount options or is it just %? Ie. 2 for 1?

All savings are an instant % savings. For example, visit any Modell’s Sporting Goods store and by presenting your Noviplus membership, you will instantly get 20% off your purchase.

Who are the ‘big name’ companies you have listed on NoviPlus?

Modell’s Sporting Goods, Pulp Juice Bars, Adventure HQ, Holland & Barrett, Just Salad, Munchbox, Surf School Arabia, The Cycle Bistro and Wanna Banana Snack just to name a few. We currently have over 100 brands in our healthy network and more than 150 locations where our members can enjoy staying healthy for less.


We’re very excited because NoviPlus has given us 3 x annual memberships (valued at AED 325 each) to give away to Nutrition Souq readers to be able to live a healthier and more nutritious lifestyle.


Author: Damian Brennan
Author Bio: Damian is the founder of Nutrition Souq. He is a gym junkie, sports enthusiast, entrepreneur and totally focused on improving the fitness industry in the Middle East.