The Color Run™ Presented by Daman’s Activelife

EVENT DETAILS:

The happiest 5k on the planet

WHERE:

Dubai Autodrome, Motor City

WHEN:

Saturday 21st November 2015, 7:15am

COST:

AED 160 Per Participant + AED25 delivery fee

REGISTRATION:

https://goo.gl/CRlbme

EVENT WEBSITE:

http://thecolorrun.ae/dubai | www.facebook.com/thecolorrunUAE

PHONE CONTACT:

Via website

General Questions:

What is the event for?

"The Color Run™, presented by the National Health Insurance Company – Daman through its ActiveLife initiative, is a unique celebration of health, happiness, individuality and giving back to the community. The untimed 5km fun run, dubbed the ‘Happiest 5k on the Planet’, aims to inspire and encourage an active lifestyle across the UAE."

Who is the event for?

"Anyone can be a Color Runner -whether you’re a casual mall-walker, a mom with a stroller or an Olympic athlete! The Color Run™ presented by Daman’s ActiveLife is perfect for people of all ages, sizes and fitness levels."

What would you tell someone who has never attended the event?

"Less about your 10-minute-mile and more about having the time of your life, The Color Run™ is a five-kilometer, un-timed fun run where thousands of ‘Color Runners’ are doused head to toe in different colors at each kilometer. With only two rules, the idea is easy to follow:

1. Arrive dressed in pristine white

2. Cross the finish line covered from head-to-toe in colored powder, sparkles and confetti!

The fun doesn’t end at the Finish Line – Color Runners will be greeted by a larger-than-life party, full of music, dancing, color throws and glitter. Trust us – this is the best post-5k party on the planet."

Event Timetable:

7.15 am: Festival site opens. Follow the directions of our friendly volunteers.

8.15 am: Color Runners line up at the start line wearing white.

8.30 am: Start waves begin – Waves will go every 3-6 minutes.

8.45 am: Finish Festival begins – Color throws will take place every 15-20 happy minutes.

9.15 am: Start Line closes. If you are not at the start line before 9.15am you will not get to run.

11.30 am: Finish Festival ends.

12 noon: Event concludes – Have a great day Color Runners!

Event Specific Questions:

What makes your event Special?

"The atmosphere at The Color Run™ is simply incomparable! Dubai Autodrome will burst into a kaleidoscope of color on 21 November as thousands of participants are covered in colored powder, sparkles and confetti whilst they walk, jog, dance and cartwheel their way round the five kilometre course.

The venue will be filled with music to add to the incredible atmosphere and the festivities will be led by Runicorn, The Color Run’s official mascot.

This year’s event will bring The Shine Tour to Dubai for first time with a revamped Finish Festival pumping fluorescent color and glitter into the fun-loving crowds."

What does the event offer that no other event does?

"The Color Run™ presented by Daman’s ActiveLife offers a captivating atmosphere where friendsand family enjoy being active together as they are showered with color, confetti and sparkles.

The event is unique in that people of any age, size and fitness level can take part and equally enjoy the experience. From first-time runners looking to ease into a healthier lifestyle to experienced athletes eager to put some ‘color’ back into their exercise routine."

How many events will there be yearly?

"The Color Run™ presented by Daman’s ActiveLife is held annually in Dubai and Abu Dhabi. This is the third time we have brought the event to Dubai due to popular demand…it just keeps getting better and better!"

How many events have been held in the past?

"The Color Run™ has proved hugely popular across the UAE, with each event selling out weeks in advance. A sell-out capacity of 12,000 Color Runners took part in the 2014 event and organisers expect another sell out event in 2015. With the ‘early bird’ promotion having sold out over the summer, organisers are urging aspiring Color Runners to sign up as early as possible to avoid disappointment via www.thecolorrun.ae or heading to an Adventure HQ store in Times Square or JBR in Dubai or Dalma Mall in Abu Dhabi."

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Author: Alex Pascoe
Author Bio: Alex is the head of operations and head trainer of Nutrition Souq (www.nutritionsouq.com). He is a certified personal trainer, self confessed fitness nut and entrepreneur, and is on a mission to make the UAE fitter, healthier and happier